Marketing your Jewelry Business Online
The key to a successful online jewelry business is marketing in a way that gets the most traffic to your jewelry website and converting a large amount of that traffic into customers. A jewelry business online is no good unless it actually gets visitors.
Today most companies continue to use "outbound marketing" methods and are experiencing lower returns on their investment. All of us are familiar with these methods. They include print ads, direct mail, telemarketing, email blasts and tv/radio ads. The problem with these methods is that they are "interruption" based and now days we can choose to block these methods of advertising. Most of us subscribe to the "do not call list", have spam blocker installed on our computer, throw all direct mail in the trash if we are not interested at that moment with any of those products, skip all the tv advertising if we have Tivo and jump between radio stations avoiding all the advertising. We do not want to be bothered with advertising.
On the other hand when we want or need something the first place most of us go is on the internet to research and most often end up buying as we find that the best prices can be found on the internet. To target this audience we must apply "inbound marketing" methods. These are methods that gets us found on the web by people researching or looking to buy jewelry online. To run or start a jewelry business online requires that we invest properly in these marketing methods to achieve the greatest results.
What are some of these methods to promote your jewelry business online?
- Search Engine Optimization (SEO). These are techniques to improve the ranking on your jewelry website to increase the volume and quality of traffic via the organic search results (also referred as natural search). Requires hiring a specialist that can analyze your website and your competition for the keyword phrases you want to rank on the first page of Google. Can take one to six months to achieve results.
- Search Engine Marketing (SEM). These may include paid search techniques also known as Pay Per Click (PPC) which will place your jewelry ad on the first page of results on the search engines. You pay for each click your website receives. This is a great technique to implement right away while you wait for SEO methods to get your jewelry website to the first page of the organic search results.
- Blogging. Great tool for promoting your jewelry business online. Also a great platform for establishing yourself as a jewelry expert while connecting with thousands of visitors. Blogging requires publishing jewelry related articles or posts with original content at least once or twice a week. Blogging improves your SEO.
- Social Media Marketing (SMM). Establish a presence in sites like Facebook and Twitter. You can create a business page much like a personal profile on Facebook and get people to become fans of your page. Link to your blog and jewelry website and post messages regularly to keep your audience informed and updated.
- Articles. Write or hire someone to write for you jewelry related articles and submit them to article submission sites. Be sure to include your jewelry website or blog URL in the signature block. This is a proven method for obtaining links to your jewelry website or blog. Content must be original.
- Short Sites that link to your jewelry website or blog. Create informational sites using short sites like Squidoo, Weebly, Quizilla, Zimbio and Wetpaint.
- Social Bookmarking. Promote your jewelry website, blog, and short sites on social bookmarking sites like Delicious, Digg, Technorati and others.
- Other methods include videos, directory sites, newsletters and giveaways
All this can be very overwhelming at first. Take your time to research all of these methods as there is plenty of information available on the internet. The important thing is that you take a few steps towards promoting your jewelry business online as soon as possible. Remember that you do not have to become an "inbound marketing" expert but instead you can hire someone that can put in place a plan and execute your strategy.
Tags: Jewelry Business, Jewelry Business Marketing, Jewelry Website, Jewelry Website Marketing, Marketing Jewelry Business, Marketing Jewelry Website, Marketing Methods, Optimization Seo, Search Engine Optimization
